The piazzas were decorated in Aperols signature orange colour and decked out with swing seats outdoor lights orange trees and even orange Fiat s to promote the brand. They also created an Aperol Piazza bar finder so that people could search to find their nearest piazza. This immersive brand experience isnt a new concept but when executed well it can become so much more than just an OOH advert. The piazza campaign is an example of outdoor marketing that encourages consumers to get involved explore the brand further and experience its products. Whats not to love about a popup piazza Image Aperol Spritz UK Instagram page Fever Tree FeverTree launched a summer campaign highlighting the importance of the main ingredient in a Gin Tonic the tonic. The campaign is based around the tagline tagline If of your drink is the mixer mix with the best.



This is a great example of how outdoor marketing can form part of a wider marketing campaign as the OOH element of this campaign was accompanied by further offline marketing including radio as well as digital marketing tactics such as social media marketing. Image not owned by Girls in Marketing To learn more about OOH marketing Mobile App Development Service and other traditional and digital marketing techniques become a Girls in Marketing member and gain access to live webinars by industry experts workshops marketing templates and more Best OOH Campaigns of November Recent Blog Posts A Christmas case study Aldis Kevin the Carrot Read More Best Christmas Marketing Campaigns Best.







Christmas marketing campaigns Read More of the best OOH marketing campaigns in of the best OOH marketing campaigns in Read More Small businesses taking TikTok by storm What we can learn from their marketing strategy Read More Prev PREVIOUS Best Christmas marketing campaigns NEXT Meet our community Lauren Bunyan Next Get Involved Blog Free Marketing Courses Terms Conditions Privacy Policy Log in Follow us on socials Linkedin Instagram Tiktok Youtube Subscribe to our mailing list Meet our community Lauren Bunyan We all know how difficult it can be to meet people in the marketing industry. Luckily this was exactly why our Girls in Marketing community was created.