It is an international football tournament that takes place every four years and is the most prestigious competition in the world. This year it will be held in Qatar and starts on November th and runs until December th. With the FIFA World Cup underway its a perfect time to reflect on how your brand communicates with the world. Football is a worldrenowned sport that brings people together. If you havent already its time to.

A start thinking about how you want your brand to be Job Function Email List seen at this global event. Its important that you think about how your communications strategy aligns with this event. Ecommerce and retail how to communicate with customers during the World Cup Communication with customers during the World Cup is a challenge for ecommerce and retail. More than half of retailers are not prepared to support mobile sales.



Retailers are still struggling to keep up with mobile technologies such as artificial intelligence AI chatbots and AR. In of retailers were still poorly prepared to meet consumer demands for mobile sales. Only of retailers have integrated mobile into their buyer experience journey purchase communication and instore interactions and around admitted that they are still in the early stages or have no mobile strategy at all.